Corporate video productions are very versatile tools.
They can serve an entertaining purpose or they can be used as educational material. For organizations, these videos are a means to keep employees up to date on latest policies in the organization or practices they must adhere by. Due to the way digitalization is making globalization all the more easy, corporate videos are now more important than ever before.
In this article, we will be taking a look at some of the ways corporate videos can be put to use. Some of them are:
Those commercials that pop up in-between watching a video on sites like Dailymotion and YouTube are standard examples of what corporate videos are. The good thing about these online commercials is that they are not bound by the limited 1 minute second that TV commercials have to adhere to. They can be as long as 3 minutes.
For online commercials, a large budget is not needed as a small budget with a good story line is still enough to pass a message across. At the end of the day, when these videos are placed on social media platforms, they end up generating a lot of views for the companies.
Like we established before, corporate video production can be put into use in various ways. One such example is the use of the videos to train staff. For major corporations, they spend a lot of money on the constant training of their staff especially when it is mandated by law or a regulatory body. The organizations understand that they are at risk of facing a fine if they are found to be in breach of this.
So, what can an organization with several employees do to ensure that the training reaches all staff at an allotted time? The answer is through training videos. Research shows that individuals are more receptive to learning when it is in video form.
Ever been to a website before and under the home page, instead of seeing lines of text from consumers leaving testimonials, you see a video? Well this is another usefulness of corporate videos. Business owners can easily arrange for clients and customers to appear on camera to shoot a testimonial about their experience with the company’s product. Instead of reading lines of text, visitors to the site or on TV can easily watch what the customer has to say.
Another form which corporate videos are utilized is in the creation of promotion ads. A company can have a sale or discount session coming up. One of the ways to promote it is by creating a video that emphasizes on the things that are up for grabs. These items are bound to catch the eyes of the average consumer and it also increases the likelihood of patronage. Insurance companies and shopping websites are examples of organizations you are likely to find making use of videos for promotion sake.
For more information on the use of corporate video production, visit www.theheadshotstudio.co.uk.