3 Corporate Video Production Styles You Need to Know

Corporate video productions are very versatile tools.

corporate video productionThey can serve an entertaining purpose or they can be used as educational material. For organizations, these videos are a means to keep employees up to date on latest policies in the organization or practices they must adhere by. Due to the way digitalization is making globalization all the more easy, corporate videos are now more important than ever before.

In this article, we will be taking a look at some of the ways corporate videos can be put to use. Some of them are:

  • Online Commercials

Those commercials that pop up in-between watching a video on sites like Dailymotion and YouTube are standard examples of what corporate videos are. The good thing about these online commercials is that they are not bound by the limited 1 minute second that TV commercials have to adhere to. They can be as long as 3 minutes.

For online commercials, a large budget is not needed as a small budget with a good story line is still enough to pass a message across. At the end of the day, when these videos are placed on social media platforms, they end up generating a lot of views for the companies.

  • Training videos

Like we established before, corporate video production can be put into use in various ways. One such example is the use of the videos to train staff. For major corporations, they spend a lot of money on the constant training of their staff especially when it is mandated by law or a regulatory body. The organizations understand that they are at risk of facing a fine if they are found to be in breach of this.

So, what can an organization with several employees do to ensure that the training reaches all staff at an allotted time? The answer is through training videos. Research shows that individuals are more receptive to learning when it is in video form.

  • Testimonials

Ever been to a website before and under the home page, instead of seeing lines of text from consumers leaving testimonials, you see a video? Well this is another usefulness of corporate videos. Business owners can easily arrange for clients and customers to appear on camera to shoot a testimonial about their experience with the company’s product. Instead of reading lines of text, visitors to the site or on TV can easily watch what the customer has to say.

  • Promotions

Another form which corporate videos are utilized is in the creation of promotion ads. A company can have a sale or discount session coming up. One of the ways to promote it is by creating a video that emphasizes on the things that are up for grabs. These items are bound to catch the eyes of the average consumer and it also increases the likelihood of patronage. Insurance companies and shopping websites are examples of organizations you are likely to find making use of videos for promotion sake.

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Everything You Need to Know about Baby Photography


baby photographerPhotography generally is one of the most wonderful thing that can happen to humans. The evolution of baby photography has become one of the big things happening right now as everyone wants the photos of their baby taken so they can always go back to their bay photos and smile. Baby photography is quite an awesome adventure and the outcome is usually very sweet.

Locations to consider for Baby Photography

  • Indoor photo shoot

If you’re considering doing a baby photography shoot in your client’s house, I would advise the use of natural light and sunlight in getting your beautiful baby photos. You should also keep in mind that not all the windows at your clients house might be able to give you all the natural light you may need in doing your photo shoot. There are some apps that are available on the apple store for iPhone or play store for android phones that can help you in finding the location of the sun so as to get the perfect natural lightning for the baby photo shoot.

Secondly, if you’re using one of the rooms at your client’s home, make sure the room is fairly neutral. Using a rom that’s painted with strong colours, there’s a possibility that the colour would definitely be casted to the baby. So you may want to consider the paints on the wall in the client’s room to know if it would be favourable during the photo shoot session. Using reflectors can actually be very helpful since the work of reflectors are to bounce light back to the baby. Reflectors re easy to move with because it can be folded to fit in a bag.

  • Studio Photography

Using your studio can also be a great idea since you’d be in control of how things need to be done ranging from the prop settings down to the timing. The only thing about studio baby photography is that you’d lose the natural light. Apart from that I think studio photos are amazing.

  • Outdoor Photography

Baby photography shoots outside your house or in a garden full of beautiful flowers is just great. Using a nature inspired settings for a baby photo shot is simply amazing. Imagine a bay wrapped in a colourful blanket or a plain white blanket in a big basket at the middle of the garden surrounded with beautiful flowers of different colours and shade. The end result would be a wow one.

Things to avoid during a baby photography session

  • Avoid taking naked photos- Baby diapers sometimes leave some wrinkles on baby’s butts so except you’re are a pro in editing pictures you should avoid taking naked photos of a baby.
  • Don’t always go with the trend- When taking baby photos, always try as much as possible to make yours very unique. Create your own ideas and plans. Think outside the box.
  • Avoid distractions- In baby photography, giving your best should be one major priority. Whatever distraction you may encounter I would suggest you avoid it, maybe putting off your phone during session can be of help. This way you can concentrate fully.


Baby photography is so precious, it requires a lot of expertise and patience. So if you are considering venturing into this part of photography, I would advise you do so fully prepared. Happy baby photographing.

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