3 Corporate Video Production Styles You Need to Know

Corporate video productions are very versatile tools.

corporate video productionThey can serve an entertaining purpose or they can be used as educational material. For organizations, these videos are a means to keep employees up to date on latest policies in the organization or practices they must adhere by. Due to the way digitalization is making globalization all the more easy, corporate videos are now more important than ever before.

In this article, we will be taking a look at some of the ways corporate videos can be put to use. Some of them are:

  • Online Commercials

Those commercials that pop up in-between watching a video on sites like Dailymotion and YouTube are standard examples of what corporate videos are. The good thing about these online commercials is that they are not bound by the limited 1 minute second that TV commercials have to adhere to. They can be as long as 3 minutes.

For online commercials, a large budget is not needed as a small budget with a good story line is still enough to pass a message across. At the end of the day, when these videos are placed on social media platforms, they end up generating a lot of views for the companies.

  • Training videos

Like we established before, corporate video production can be put into use in various ways. One such example is the use of the videos to train staff. For major corporations, they spend a lot of money on the constant training of their staff especially when it is mandated by law or a regulatory body. The organizations understand that they are at risk of facing a fine if they are found to be in breach of this.

So, what can an organization with several employees do to ensure that the training reaches all staff at an allotted time? The answer is through training videos. Research shows that individuals are more receptive to learning when it is in video form.

  • Testimonials

Ever been to a website before and under the home page, instead of seeing lines of text from consumers leaving testimonials, you see a video? Well this is another usefulness of corporate videos. Business owners can easily arrange for clients and customers to appear on camera to shoot a testimonial about their experience with the company’s product. Instead of reading lines of text, visitors to the site or on TV can easily watch what the customer has to say.

  • Promotions

Another form which corporate videos are utilized is in the creation of promotion ads. A company can have a sale or discount session coming up. One of the ways to promote it is by creating a video that emphasizes on the things that are up for grabs. These items are bound to catch the eyes of the average consumer and it also increases the likelihood of patronage. Insurance companies and shopping websites are examples of organizations you are likely to find making use of videos for promotion sake.

For more information on the use of corporate video production, visit www.theheadshotstudio.co.uk.

How to Become the Best Wedding Photographer Cardiff has to Offer

Awedding photographer Cardiff lot of photographers struggle to put in their best to become better in the profession, many of them put in virtually zero level preparation as their first job approaches, certainly, you can’t expect the job to be a stroll in the park on your first day on the job as a wedding photographer. It certainly will be a shame to let down the couple who obviously have shown great levels of confidence hiring you irrespective of the fact you are not yet recognised as the best wedding photographer Cardiff.

This article seeks to expose just anyone to the realities and expectations that would help make you become one of the best in the wedding photography line

Be conversant with your equipment.

This is a very important tip for you as a beginner, you certainly do not want to get to the wedding venue all geared up but struggling to remember which equipment to use for a particular activity or even struggling to couple some equipment. As a matter of fact, it will be a very sensible move for you to master your camera, understand the settings, study the available modes, and work out all the options that are obtainable on your speed light.

As soon as you are confident that you have familiarised yourself with your toolkit, look for someone to try out the different settings you have discovered, you could start with your girlfriend, your best friend or even your dog, somebody has surely got to be available for a free photo session.

Check out the proposed location.

Every sensible wedding photographer Cardiff has to offer must as a matter of strategy visit the site for the proposed wedding so as to have a firsthand feel of the venue. Such a visit would help prepare your mind as regards the lighting, background and suitable places you could stay while taking your photographs without being obstructed. Feel free to check out the church, the bride’s house, the groom’s house and other contact locations that you will need to touch during the course of the wedding proper so that you would fully grasp what it is you are really coming up against.

Get a list written out.

Well, let us assume you finished top of your class at the best school of photography in the world, that still doesn’t take away the fact that you are human and as such are prone to errors. It, therefore, suffices to say that getting a pen and a note would certainly save you the embarrassment of missing out on sensitive detail on your work. As a newbie, it is required of you to write out a brief note of what exactly it is you are going to do at different points of town. Be sure to write out the relevant points of action as it concerns the event.

Shoot a mock wedding if possible.

Although this may sound a little bit extreme, it will certainly be a very profitable move to organise friends to help you act out a pseudo wedding. Try out different positions and patterns on them. The good thing here is that you are quite free to make as many mistakes as possible without having the feeling of a failure.

Having done all these, you can be sure to become the best wedding photographer Cardiff has ever seen.

Practical Wedding Flowers

Go for wild wedding flowers.

wild wedding flowersTraditional wedding flowers can end up costing you a little too much money and if that isn’t the kind of thing that you are willing to spend out or that you can afford somewhere in the process, then you should highly consider the possibility of checking out the option that wild wedding flowers are offering out to you at the end of the day. Think about it. They can really be quite interesting to go ahead and have if you take things in proper perspective when you are planning things out at some point or so. Wild wedding flowers can be colourful and they can give you the variety that you would like to get your hands on during the wedding day.

Plan this around the kind of theme that you are aiming to pull off for the wedding as well.

A boho chic or a fine art wedding theme will work out well with the aspect of getting wild wedding flowers for the setup. They are also fairly cheap to have and they are almost always in season. These flowers can just be as fragrant and can just be as impressive as the rest of all of the other traditional wedding flower options you have out there without the crippling expensive costs. This is what you should be focusing on as much as you possibly can. This can really make quite a difference to what you are trying to do when it all comes down to it. You should seriously look into the possibility. You may have your doubts about this at first but a quick scroll through the internet should quell those doubts right off the bat.

Understand what are in season.

If you would like to get a good deal out of the wedding flowers that you are trying to go ahead and get for the wedding day, then you need to make sure that you are knowledgeable about the flowers that will be in season during the time of your wedding day. Figure out what time of the year it is and what flowers you have at your disposal. Get your wedding florist to educate you when it comes to things like this. Make sure as well that you have something that is worth looking into at the end of the day. Do the proper type of research while you are at it. In order for you to be able to get the best wild wedding flowers for the day of your wedding, you first need to make sure that you really do know what to expect and you need to know for sure as well that your timing is impeccable when it comes to things like this.

Learn about flower conditioning.

Flowers can last for up to 3 days or so if you condition them well enough. You don’t have to go it yourself, mind you. You only need to be knowledgeable about it.

Trust an expert. Don’t attempt to do things like this yourself. You need to know for sure that you have a professional that you can rely on to get things done for you the right way at the end of the day.

Important SEO tips for Photographers

Make sure that you get to use your keywords properly.

SEO for photographersKeywords are everything so far in SEO and this is the kind of thing that you really need to go ahead and pay attention to as much as you possibly can. There are so many things that could possibly go wrong if this is not done the right way so make sure that you always have all of the right things going for you when ti comes to things like this. The thing about getting the right keywords for your industry is that there are so many tools that you can utilize and take advantage of in order for you to make sure that this is something that is actually pulled off the right way. For as long as you have all of the right things going for you in terms of keywords and the like, you can be assured that the rest of your other SEO efforts for your photography career will turn out to sail by smoothly and without too much hiccups something in between. Always look into the possibility of getting this in order. Educate yourself about how you will be able to go ahead and utilize the keywords the right way and make sure that you pull things off in the most strategic of ways at the end of the day.


Make it a point to really optimize your images in all of the best ways.

When you go ahead and optimize your images accordingly, you get to make sure that all of the google search images will be clicked back to your site. At the end of the day, this is the main gist of what search engine optimization is all about in the first place and this is the type of thing that you need to try to g ahead and remember as much as possible. This isn’t something that you will be able to pull off simply though. There are a lot of variables and mechanics at play here and you need to really ensure that by and large, you will have all of the odds working for you and not against you at the end of the day. if you don’t know squat about coding or anything technical like that, there is no need for you to feel intimidated about everything. Hire it out or make sure that you have a pretty good and a pretty stable take on things and they are bound to work out for you one way or the other. There really is no shame in outsourcing. If you don’t know how to do it, then it would be best if you leave it up to the people who more or less know it best.

Don’t separate your blog and your website.

If you have multiple places for your content, your traffic will end up being scattered and being all over the place and this is the type of thing that you will have to control one way or the other. Look into this as much as possible so that you don’t end up stretching yourself way out at the end of the day. Look out for sites that offer SEO tips for photographers as well.

Finding the Right Wedding Photographer For You

  1. wedding photographyDo your research properly and get a list of your prospects.

Cross them off as you go along so that you can come up with your short list. You should start off by listing down all of the wedding photographers in business in the area. Sometimes, it is as simple as flipping through the yellow pages. These days, yellow pages are not as tangible. Everything is pretty much online nowadays so that might be something that you might want to more or less try out. Also look things up on Facebook, Twitter, Instagram, and all the other social media platforms. You can usually look things up based on geographical areas and you can zero in on your area in particular.

2. Check out the portfolios of the wedding photographers being posted online.

They usually showcase nothing but the best of their works there. Wedding photographers usually treat their portfolios like gold. This is something that they nurture and they take care of like a fragile little baby. You are looking for something that has order and attention to detail. More importantly, you are looking for photographic works that really impress you more than anything else. If the works in the portfolios do not impress you at all, then there is really not much point in moving forward with a certain photographer.

3. Ask for recommendations from the people you know.

Ask the wedding photographer you are interviewing if you can contact some of their previous clients so you can ask about their work ethics, performance, and so on and so forth. A good word put in is something that can be quite hard to disregard. Ask around for people who might have worked with wedding photographers in the past as well. Ask them how the wedding photographer works. Ask them how they conduct themselves when they are in the middle of covering wedding events. You need someone who is versatile and adaptable and blends well and reacts well to circumstances being handed out to him.

4. Figure out what kind of turnaround time the wedding photographer derby is willing to offer you and let that factor in on your decision.

You need someone who works decisively and someone who works fast. The best margin of turnaround time that you are looking for is roughly a few days after the wedding event takes place. It should not be longer than a week after the wedding. You will end up being bored brought on by the anticlimax of all of that waiting around. If you can try to find someone who is skilled enough for a same-day edit, then perhaps that is also an option that you might want to check out.

5. Review the price packages the wedding photographer is offering out to you and try to compare that with the other price offerings so far.

Go with the best one that brings in the best value for your money in comparison to the kind and amount of service that you are getting. You want to go for something that is competitive but still has all of the services included.

Tips for Wedding Photographers When Going Pro

wedding photograpy tips1. Get a team to help you out and never go in alone.

We cannot reiterate this emphatically enough. Again, weddings are extremely difficult to cover. The venues are usually extremely huge and wide and just one man covering for everything will not be enough at all. He will end up stretching and spreading himself out too thin. Wedding photographers know exactly what goes down during a wedding coverage and that is why they are wise enough to really make sure that they have a solid team of wedding photography professionals to back them up all the time. It makes the tasks easy to cover and it makes it much easier to stay on course and make sure that all of the must-have shots are being taken as per request of the clients.

2. Set up an online blog and make sure that you commit to updating it with high quality content routinely.

Wedding photographers like Hampshire wedding photographer, know the importance of having blogs setup and the crucial key there is to make sure that you invest heavily on SEO. This will make sure that your site gets enough traffic to really drum up enough clients to see your business through. Try to pick a day of the week for you to post your new entries in just so that your followers when to look out for new content. This requires full commitment and a lot of patience so if this is something that is not easy coming for you just yet, take it easy and take it slow and it should start coming in pretty easily.

3. Gain some serious amount of experience first before you even think about taking on any clients professionally.

If someone comes in and you have not started out your business just yet in a sense wherein you have not necessarily had any kind of experience yet as a wedding photography, then this is probably something that you should turn down. Work on getting your experience first. Offer your assistance out to some more experienced wedding photographers and see if they can take you in. you may also want to cover the weddings of friends and family members first as a favor before taking on actual paid clients.

4. Be meticulous when it comes to arranging your portfolio and make sure that it is something that will be able to represent you well.

Your portfolio should showcase nothing but the best of your works and should be able to represent the style of photography that you stand for. You should constantly update it with your new works. If you think that something is of subpar quality or if it is something that you are not exactly particularly fond or proud of, then you should hold off and not post it in at all. Only go for the projects that you think are your absolute best.

5. Take a minimum of three cameras with you when you are out and covering wedding events.

You need at least three professional grade high quality cameras to start off your career. The first two cameras are meant to be used as your main ones. Your primary cameras should house your two basic lenses and should be used interchangeably. You are probably wondering what the third camera is for. The third camera is basically meant to be your reserve gear.

Indispensable Wedding Photography Tips

wedding photography tipsYour camera is your main weapon and as with all weapons, you are going to need more than just one when you are out in the battlefield. Professional wedding photographers need to have more than just one camera when filming weddings because of several reasons. The first and primary reason being the fact that a backup system and contingency plan is needed in the event that something happens to the gear. If, by the unfortunate chance that the gear malfunctions or anything like that, you still need to keep filming the event. The event won’t stop for you. And you cannot afford to miss any shots because more often than not, you are contractually bound to deliver. It is either that or you will get very bad publicity if you mess up someone’s wedding coverage. The second reason why you need more than just one camera is because you can put in a different kind of lens on that second one. This will make it so much easier for you to switch in between lenses as well and you don’t have to fumble with screwing lenses on and off because two cameras can solve that problem all in one go.


Another helping hand never hurt anyone. When covering wedding events, always find someone to assist you. If you’re starting out and can’t afford getting a permanent assistant just yet, it might be wise to have a protégé who goes to photography school who can consider assisting you as training he can get on the job. If that still isn’t possible for you to have, it is perhaps wise to call in a favor from a friend or a family member who is willing to lend you a helping hand at some point. It would be unwise for you to cover a wedding event all on your own because it takes a lot of manpower and focus and there is equipment and other accessories that you would need to worry about.

People Person

You also have to be a people person in order to be an effective essex wedding photographer. You would have to learn the balance of being able to speak firmly enough that people will take you seriously but still polite enough that people will not misconstrue you for being bossy or rude. Try to be friendly and outgoing and make small talk with the entourage and the other guests as well. Learn crowd control and being able to take the reins when it is time for a group photo op or so.


Learn how to network. If you’re ever going to thrive in the world of wedding photography, then you would need to learn how to make connections and tap into them when the time is right. Connect with other people working the wedding events you’re covering. Talk to the caterers, you never know when they have an upcoming client and they like you enough to refer you. Same thing goes for the florists and wedding planners. Wedding planners in particular are the gold mine for photographers because they have clients who have already booked and they’re the ones hiring out for other services because they’re basically the middle man. So chat the planners up, give them your best business cards, be friendly and wait for the clients to pour in.

5 Things You Shouldn’t Do as a Beginner Wedding Photographer

wedding photographerInexperience

Inexperience tops the list of the most common mistakes that wedding photographers do when they first delve into the industry. It may be a really lucrative niche and it is quite understandable why a lot of people would like to dabble into it but coming in without any kind of experience whatsoever would not be the smartest thing to do. Try to apprentice for or assist a more established professional Los Angeles wedding photographer so that you get your foot in the door and see firsthand how things happen when you cover an actual wedding event without having to shoulder the sole responsibilities of covering the event on your own. Try to opt for a professional wedding photographer whose work you admire and is in line with the style of photography that you would like to cultivate as well.

Messy background

Shooting in a messy background is also a common wedding photography mistake. If you’re shooting engagement and wedding photos, make sure that you keep the back clean. Go for excellent backgrounds with as little mess as much as possible. Messy backgrounds make for tacky pictures. Neat and organized backgrounds look polished and professional and that’s the look that you’re going for. Messy backgrounds tend to mess with the focal point of the photos. As much as possible, you want to keep it kind of bland and a little organized unless you focus on the other elements you would like to include in the photos.

Too much sunlight

Shooting with too much sunlight and the people in the photos end up squinting is also a common mistake. Although it may be true that natural light is great for photos, more often than not, it is highly advised for you to film your photos under the shade. Too much sun makes the subjects being filmed tend to squint. Squinting makes the face scrunch up and the nose look like it’s cringing and it comes off looking unattractive so it should be kept to a minimum as much as possible.

Not asking the subject

Another common mistake that wedding photographers make would be to film the subjects without asking and waiting for the subjects to make eye contact with the camera. Not looking at the camera makes people look indifferent and detached and it does not translate well the photos whether you look at them digitally or in print. Try to talk to them all throughout the shoot and try to maintain interesting conversation to keep them looking straight at you and into the camera.

Missing out of the must-have shots is one of the worst possible mistakes a wedding photographer can ever commit. This gets even worse if they are shots that the bride and groom have particularly asked for but you somehow forgot. Mind you, in your defense, it would be pretty easy to forget things in all of the busy things going on during a wedding event. The trick is to make sure that you have a list of must-have shots and sort of go through all of it in checklist-style and tick things off as you go along. This will make sure that you are able to cover all of the things that you need to cover. As time progresses, you will be able to keep the list sort of more mental and you won’t have to keep an actual list anymore but for the time-being, you should stick to your physical list.

Wedding Photography: The Right Questions to Ask

wedding photographyWedding photography is no walk in the park. It comes with a mountain of responsibilities to fulfill and an even ton more of risks to mitigate. That is why you should be requiring nothing but the best of the best from your wedding photographer. Interviewing a prospective wedding photographer to cover your wedding is not your usual run of the mill interview. There are specific aspects that you need to determine and make certain. After all, it is one of the most important days of your life and it is not something that you can just leave up to chance.

You have to be tedious and patient. Don’t just settle for just anyone because you’re tired of going through the motions. Also, please make sure that you give yourself enough time to actually shop around for the best wedding photographers out there. Take the time to check out their blogs and their online portfolios and see if their work and wedding photography style is something that can work with and for you.

Ask the photographer about his or her experience.

By rule of thumb, the longer the resume or the experience, the better. It means that that photographer has already been there and done that. Someone with notches of experience under his or her belt would actually translate to you leaving your wedding photography issues at the hands of a very seasoned veteran. Try to ask for previous works done and ask for a referral or two. It helps to check if that photographer comes with good recommendations from his previous clients because it can be a telltale sign of what your relationship will be in the near foreseeable future.

Ask if the photographer will be willing to cover an engagement shoot.

If you’re lucky, it may already be part of the pricing package at a really reasonable and attractive rate but more than the issue of the pricing, this will give you firsthand experience on seeing the photographer in action. Try to assess how he or she manages the shoot, how the compositions are made, how he or she works under pressure. At least, if you don’t like what you see, you still have time to get a different one before your wedding day.

Ask how many people they have in the team.

A wedding photographer can’t just go in alone. It would always be wise to have two or more people in the team. This is to make sure that everything is covered and there are no must-have shots that are missed out on. A photographer who comes in solo to cover a huge wedding is bound to miss out on some things at some point and this means that you will not be getting the best bang for your buck value for his services.

Ask the photographer about backup plans.

Check to see what kind of gear he has or maintains. Try to see how many cameras and lenses are there and in what conditions they are in. Good wedding photographers invest in tons of memory cards, accessories, and always keep their gear pristine and clean.

This Is Reportage Wedding Photography

wedding photography tipsThe Greatest Form of Wedding Photography

Wedding photography is one of the most rewarding styles of photography to shoot. It is a style of photography that allows a photographer to help cement the memories of one of the most important days in a couple’s life. It is a lot of responsible, it requires experience and talent.  There are many different styles of wedding photography but one of the most compelling and captivating styles of wedding photography is ‘reportage’ wedding photography. This style of photography that many photographers claim to use but most do not really capture the essence of this style.

The Real Story of Your Special Day

Reportage wedding photography is a journalistic style of photography where the photographer aims to stay out of the way of what is going on, he/she will aim to take images that document all the special, random, artist and sacred moments that happen. The photographer will not pose or fabricate scenes just to take a picture. More than anything it is about telling a story through imagery. If the images do not tell a story, then it is not reportage wedding photography but something amateurish.

Capturing the Little Moments

When a lot of people think about wedding photography they just think of wedding portraits which can be awesome but I promise that you want more than those types of images of your wedding. You want images of the things that you probably didn’t see with your own eyes, you want to see yourself, your friends and family captured in interesting, funny, dramatic  and unsuspecting image based story lines. It is about capturing telling glances, the emotions, people in action and in animation. It is more about artistry and storytelling than anything else. It is the story of your wedding day! 

More than Just Sniper Snapshots

It is more than just taking candids or snapshots. There are photographers who will simply take candids and snapshots and claim that they do reportage wedding photography but they do not. Ask to see the portfolio of any photographer you plan on hiring and their images will tell you everything that you need to know. If their images just look like better versions of an iPhone image, if they are simply telephoto images taking from far away of unsuspecting people without a story or an interesting emotive experience going on, then it isn’t reportage wedding photography.


In summary, look for the story, look for the moment, look to the photo journalistic feel of a photographers work and it will immediately tell you if you are dealing with reportage wedding photography. Should you hire a reportage style wedding photographer? Well, it is up to you. Use what we described about this style of wedding photographer and look for examples of this work and if you love it, then you have answered your own question. Make sure that you find the real thing to help you make your decision about this style of photographer. Everything that you need to know is in the images.